L'Oréal Professionnel Majirel is a permanent hair colour range offering over 100 on-trend shades for creative expression. It provides 100% white coverage and up to 3 levels of lift, delivering rich and intense colour from roots to ends. The advanced formula protects hair fibres, leaving them 45% more conditioned, glossy, and soft to the touch, thanks to Incell and Ionene G. This professional hair dye is ideal for achieving long-lasting vibrant colour, covering grey hair, or completely changing your hair colour. The pigments penetrate deep into the hair fibre, ensuring a long-lasting colour effect and perfect grey coverage. The average development time is 35 minutes, depending on hair treatment, thickness, length, and quality. Available in a 50ml size.