Engineered to give a naturally blonde look, L'Oreal Professionnel Majirel 7, 1 Ash Blonde offers a full range of ultra-blonde lightening. This permanent hair colour highlift is formulated with Ionène G and Incell to help protect the integrity of the hair during the colouring process. It provides up to 3 levels of lift and ensures even colour distribution for a natural-looking finish. The creamy formula is easy to apply and delivers vibrant, long-lasting results. Perfect for achieving a beautiful ash blonde shade.