L'Oréal Professionnel's iconic Majirel Permanent Hair Colour range offers over 100 on-trend shades for creative hair colouring. This advanced formula provides 100% white coverage and up to 3 levels of lift, protecting the hair fibre while delivering rich, intense colour from roots to ends. Enriched with Incell and Ionene G, it leaves hair 45% more conditioned, glossy, and soft. The range boasts a classic permanent colour formulation with new, convenient, colour-coded, and recyclable packaging. Average development time is 35 minutes, depending on hair treatment, thickness, length, and quality. Majirel guarantees rich, deep, vibrant colour and long-lasting durable coverage with superior resistance to fading. It features Ionène G™ and Incell™ advanced technologies that reach all 3 levels of the hair. This technology restores and protects the natural hair fibre, provides superior conditioning, and all-over shine for an unrivalled colour result. For best results, use with L'Oréal Crème Oxydant.