The New Balance 740 blends retro style with the brand's heritage. It features a breathable knit me...The New Balance 740 blends retro style with the brand's heritage. It features a breathable knit mesh upper with reflective details and angular 'Silver Metallic' overlays. The segmented midsole, equipped with AZBORB cushioning, provides excellent conditioning and compression resistance for everyday wear. This classic shoe is making a comeback, honoring its early 2000s history with a mesh upper and distinct angular overlays for a contemporary look. The midsole utilizes ABZORB technology for superior impact absorption through cushioning and compression resistance. It also includes a printed TPU “N” logo and reflective details.
For individuals seeking to blend iconic retro style with contemporary comfort, the New Balance 740 sneakers offer a stylish nod to early 2000s running aesthetics. Their primary appeal lies in providing a lightweight, cushioned experience perfect for daily wear, though users should note they are optimized for casual use and style rather than high-performance athletic training.
All features
Gender
Unisex
Age Group
adult
Colour
White
Accent Colour
Silver
Material
Leather
Shoe Type
Trainers
Shoe Size UK
10.5
Series
740
Model Part Number
U740NW2
Brand
New Balance
Extended Product Information
FAQs
Are New Balance 740 shoes suitable for serious running?
While inspired by early 2000s running shoes, the New Balance 740 is primarily designed as a lifestyle and casual sneaker. It offers excellent comfort for daily wear and light activity, but it is not engineered for high-performance running or intense athletic training.
How do I clean the white mesh upper?
For general cleaning, gently wipe the mesh with a soft, damp cloth and a small amount of mild soap. For tougher stains, use a soft brush (like an old toothbrush) with a dedicated shoe cleaner. Always air dry away from direct heat.
Do these shoes run true to size?
New Balance shoes generally run true to size. However, fit can vary slightly by individual foot shape. We recommend consulting the New Balance size guide if you are unsure, and trying them on to ensure optimal comfort.
What is ABZORB technology?
ABZORB is a proprietary New Balance cushioning technology. It's a blend of foam cushioning and compression set material, designed to absorb impact through a combination of cushioning and compression resistance, providing lasting comfort.
Can I wear the New Balance 740 in wet weather?
Due to the open-knit mesh upper, these shoes are not designed to be waterproof or highly water-resistant. They are best suited for dry conditions. Wearing them in heavy rain or wet environments may result in wet feet.
What is the primary appeal of the New Balance 740?
The main appeal of the 740 lies in its successful fusion of retro aesthetics from the early 2000s running era with modern comfort features like ABZORB cushioning, making it a stylish and comfortable choice for everyday casual wear.
Troubleshooting
Shoes feel too tight or loose
First, ensure you have the correct size. Try adjusting the lacing pattern. For tightness, skip a lace hole or loosen the laces. For loosenness, try a runner's loop lace tie for a more secure fit around the ankle.
Foot discomfort or rubbing
Ensure you are wearing appropriate socks. Break-in the shoes gradually over a few days. If discomfort persists, consider trying different insoles for personalized arch support or cushioning.
White mesh appears dirty quickly
Regularly spot clean visible dirt with a damp cloth and mild soap. For deeper stains, use a soft brush with a specialized shoe cleaner designed for mesh materials. Consider applying a protective spray designed for sneakers before first wear.
Squeaking sound when walking
This can sometimes be caused by friction between the insole and the shoe's interior. Try removing the insole, dusting the inside of the shoe with cornstarch or baby powder, then reinserting the insole.
Pros and Cons
Pros
Distinct Retro Styling: Captures the essence of early 2000s running for a fashionable vintage look.
Comfortable for Daily Wear: ABZORB cushioning ensures comfort for extended periods.
Lightweight and Breathable: Open-knit mesh upper contributes to a light, airy feel.
Versatile Design: Easily pairs with a wide range of casual and athleisure outfits.
Cons
Not a Performance Running Shoe: Primarily designed for lifestyle and casual use, not high-intensity athletic activities.
White Color Requires Maintenance: The 'White' colorway may show dirt and stains more easily, requiring frequent cleaning.
Open Mesh Vulnerability: The open-knit mesh, while breathable, may offer less protection in wet or cold weather.
Setup, Compatibility & Care Instructions
Setup & First Use
Lacing: Ensure laces are tied securely but not too tightly to allow for natural foot movement. Experiment with different lacing techniques to find your preferred fit and comfort level.
Initial Wear: Wear the shoes for shorter periods initially to allow them to conform to your feet. While generally comfortable out of the box, a slight break-in period can enhance overall fit.
Compatibility
Apparel: The New Balance 740's retro-modern design makes it highly compatible with a wide range of casual wear, including denim, chinos, track pants, shorts, and athleisure outfits.
Activities: Best suited for daily wear, urban exploring, casual social events, and light walking.
Care & Maintenance
General Cleaning: For minor dirt, gently wipe the mesh and synthetic overlays with a soft, damp cloth using mild soap. Avoid harsh chemicals.
Spot Cleaning: For stubborn stains, particularly on the white mesh, use a small amount of mild detergent or a dedicated shoe cleaner with a soft brush. Gently scrub the affected area and wipe clean with a damp cloth.
Drying: Always air dry your shoes at room temperature, away from direct heat or sunlight, which can damage materials. Do not machine wash or tumble dry.
Odour Prevention: Remove insoles periodically to air them out. Consider using shoe deodorizers or cedar shoe trees to absorb moisture and maintain freshness.
Storage: Store shoes in a cool, dry place away from direct sunlight when not in use to preserve their color and material integrity.