New Balance 740 Trainers - White - Size: 10

The New Balance 740 trainers are primarily designed for casual wear and everyday comfort, thanks to their ABZORB cushioning. While they offer good support for walking and light activities, they are not optimized for high-performance running or intense athletic training.

For general cleaning, use a soft brush or cloth with a mild soap diluted in cold water. Gently scrub the mesh and then wipe it clean with a damp cloth. For tougher stains, a specialized shoe cleaner formulated for mesh and synthetics is recommended. Always air dry away from direct heat.

ABZORB is a proprietary New Balance foam material that provides excellent cushioning and absorbs impact through a combination of cushioning and compression resistance. It helps soften the blow of every step, enhancing overall comfort.

Generally, New Balance trainers are considered true to size. However, fit can vary slightly by individual foot shape. We recommend trying them on to ensure the best fit. If you've worn other New Balance models, you'll likely find the sizing consistent.

The breathable mesh upper, while comfortable, is not waterproof. These trainers are not designed for heavy rain or wet conditions. Wearing them in the rain may lead to wet feet and potentially damage the materials over time. They are best suited for dry weather.

For optimal comfort and to help manage moisture, it's recommended to wear athletic socks made from moisture-wicking materials (like synthetic blends or merino wool). Cotton socks can retain moisture, leading to discomfort and potential odor.

The crisp white color is prone to showing dirt. Regularly wipe down your trainers after each use with a damp cloth. For tougher stains, use a dedicated shoe cleaner designed for mesh and synthetic materials. Consider applying a shoe protector spray suitable for textiles.

New trainers often require a break-in period. Wear them for shorter durations at first, gradually increasing wear time. The ABZORB cushioning and mesh upper will conform to your foot over time, improving comfort.

Foot odor is common. Remove the insoles periodically to allow the trainers and insoles to air out completely. Use shoe deodorizers, baking soda inside the shoes overnight, or cedar shoe trees to absorb moisture and neutralize odors. Ensure you wear moisture-wicking socks.

When not wearing, insert shoe trees (cedar ones are ideal for odor and moisture absorption) or even crumpled newspaper into your trainers. This helps maintain their original shape and prevents creasing, especially in the toe box area.