The white and silver New Balance 740 trainers land with bold black branding for a recognisable loo...The white and silver New Balance 740 trainers land with bold black branding for a recognisable look. Crafted with breathable mesh, the metallic details deliver a retro vibe while Abzorb midsoles offer cloud-like comfort. These trainers feature an open knit mesh base with silver metallic synthetic overlays at eye-catching angles. They have a black textile lining and soft cushioning from the ABZORB midsole, while the rubber outsole keeps you gripped. Finished off with a moulded TPU 'N' logo to the sidewalls and the NB badge on the tongue and heel. Material: Textile & Synthetic Upper/Synthetic Sole. Reintroduced as a new generation to the once cult favourite running silhouette, the 740 features white open knit mesh wrapping the streamlined silhouette right down to the toes, while angular 'Silver Metallic' and 'Black' accents conjure up that signature NB '00s aesthetic. A segmented midsole is packed with ABZORB cushioning that delivers compression resistance and a comfy ride wherever the day takes you. Speed lacing and reflective accents offer up that sporty retro charm, while TPU 'N' branding on the sidewalls cement heritage.
The New Balance 740 Trainers in classic white are designed for adults seeking a blend of iconic style and modern comfort for everyday wear. They excel in providing cloud-like cushioning and a breathable fit, making them a reliable choice for daily activities. While offering superior comfort for casual use, they are primarily styled for lifestyle wear rather than high-performance athletic training.
All features
Gender
Unisex
Age Group
adult
Colour
White
Accent Colour
Silver
Material
Nylon
Shoe Type
Trainers
Shoe Size UK
3.5
Child Shoe Size UK
3.5
Series
740
Model Part Number
U740NW2
Brand
New Balance
Extended Product Information
FAQs
Are New Balance 740 trainers suitable for running or gym workouts?
While very comfortable for everyday wear due to their Abzorb cushioning, the New Balance 740 series is primarily designed as a lifestyle trainer. For high-performance running or intense gym workouts, we recommend New Balance models specifically engineered for those activities that offer specialized support and stability.
How do I find the correct size?
The New Balance 740 comes in standard UK adult sizing. It is recommended to measure your foot length and consult a New Balance size chart. Many find these trainers to be true to size. If you are between sizes, consider your preference for fit – a slightly snugger or looser feel.
What is the primary material of these trainers?
The New Balance 740 Trainers feature an upper crafted predominantly from polyester mesh for breathability and durability, complemented by synthetic overlays and metallic details.
Can I machine wash my New Balance 740 trainers?
No, machine washing is not recommended. It can damage the materials, adhesives, and overall structure of the shoes. For cleaning, please refer to the 'Care' section above for best practices.
Do these trainers provide good arch support?
The New Balance 740 trainers offer standard arch support suitable for everyday comfort. The Abzorb midsole provides excellent cushioning and shock absorption. For individuals requiring specific orthotic support, the insoles are generally removable to accommodate custom inserts.
What does 'Abzorb' cushioning mean?
Abzorb is a proprietary New Balance cushioning technology that combines a blend of foam and compression set materials. It is designed to absorb impact and disperse energy, providing superior cushioning and comfort, contributing to the 'cloud-like' feel mentioned in the product description.
Troubleshooting
Shoes feel too tight or loose.
Adjust the lacing system. Try different lacing techniques for wider or narrower feet. Ensure you are wearing appropriate socks; thin socks can make shoes feel looser, while thick socks can make them feel tighter. If the issue persists, verify the size against your actual foot measurement.
Foot odor develops after wear.
Allow shoes to air out completely after each use. Remove insoles occasionally to air dry separately. Use shoe deodorizers or sprinkle baking soda inside the trainers to absorb moisture and odors. Wearing moisture-wicking socks can also help.
Trainers appear discolored or stained.
Address stains promptly. For most marks, a gentle scrub with a soft brush, mild soap, and water should suffice. For stubborn stains, specialized shoe cleaners designed for polyester and mesh can be used following product instructions. Avoid excessive scrubbing which can damage the material.
Squeaking noise when walking.
This can sometimes be caused by the insole rubbing against the shoe's interior. Try removing the insole, sprinkling a small amount of baby powder or cornstarch inside the shoe, and then reinserting the insole. If the sole is squeaking, ensure it's not separating or damaged.
Pros and Cons
Pros
Exceptional Comfort: Abzorb cushioning provides a 'cloud-like' feel, ideal for prolonged wear.
Iconic & Versatile Style: The retro white and silver design with black branding easily complements various casual outfits.
Good Breathability: Mesh construction helps keep feet cool and comfortable.
Durable for Daily Use: Polyester material offers reliable wear for everyday activities.
Unisex Appeal: Designed to fit a broad audience.
Cons
Not Optimized for High-Performance Sports: While comfortable for everyday, these trainers are not specifically engineered for intense athletic training or specialized sports performance.
Light Color Requires Care: The white colorway may show dirt more easily, requiring regular cleaning to maintain its pristine look.
Setup, Compatibility & Care
Setup
Simply lace them up to your desired tightness for a secure and comfortable fit.
Ensure laces are tied securely to prevent tripping hazards.
Compatibility
These trainers are designed for adults and feature a unisex fit. They are compatible with a wide range of casual attire and suitable for various everyday activities.
Refer to the UK 3 sizing for a precise fit.
Care
Cleaning: For general cleaning, wipe the polyester upper with a damp cloth and mild soap. For tougher dirt, a soft brush can be used gently. Avoid harsh chemicals or machine washing, as this can damage materials and adhesives.
Drying: Allow the trainers to air dry naturally at room temperature. Avoid direct sunlight or artificial heat sources, which can cause cracking or deformation.
Storage: Store in a cool, dry place away from direct sunlight when not in use to preserve material integrity and color.