Sony XR 4K Ultra HD TV - 98 Inch
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Product Information
Full details
The Sony XR 98 inch 4K Ultra HD TV is designed for home cinema enthusiasts who prioritize massive, high-fidelity displays and cinematic immersion. Its key strength lies in the advanced RGB Backlight Master Drive Pro technology and the intelligent XR Processor, which together deliver exceptional contrast and lifelike detail. However, potential buyers should note that the sheer physical footprint of a 98-inch panel requires significant wall space and professional installation assistance to ensure safety.
All features
| Display Type | 4K Ultra HD |
|---|---|
| Screen Size | 98 |
| Series | XR |
| Model Part Number | K98XR75M2PB.UKA |
| Brand | Sony |
Extended Product Information
FAQs
Does this TV support gaming features?
Yes, the TV is designed for modern media consumption and handles high-resolution gaming content effectively via its advanced processing.
Can I mount this TV on any wall?
You must use a wall mount specifically rated for the weight and size of a 98-inch display, and it should be installed into reinforced studs or concrete.
What is the primary benefit of the XR Processor?
The XR Processor uses AI to analyze and optimize images, improving clarity, color, and contrast based on how humans focus on objects.
Are there smaller versions of this model available?
Yes, Sony offers the BRAVIA 7 II series in various sizes including 50, 55, 65, 75, and 85 inches.
Do I need an external soundbar?
While the TV supports high-fidelity audio standards like Dolby Atmos and DTS:X, adding a dedicated sound system can further enhance the room-filling audio experience.
How do I update the TV software?
The TV will automatically check for updates if connected to the internet, or you can manually check via the System Settings menu.
Troubleshooting
The picture seems blurry or soft.
Check if the source content is 4K resolution and ensure the HDMI cable is rated for high-bandwidth 4K transmission.
Google TV interface is slow or unresponsive.
Check your internet connection and perform a system restart via the power menu to clear the cache.
No sound output from external speakers.
Verify that the audio output settings in the Google TV menu are set correctly for your specific soundbar or receiver connection.
Pros and Cons
Pros
- Massive 98-inch display provides true cinematic scale
- Exceptional contrast depth via RGB Backlight Master Drive Pro
- AI-driven XR Processor optimizes image quality for all content types
- Comprehensive support for premium formats like Dolby Vision and IMAX Enhanced
- Easy access to extensive streaming libraries through Google TV
Cons
- Significant physical size requires careful room planning
- Heavy weight necessitates specialized wall mounts or heavy-duty furniture
- Professional setup is highly recommended due to panel fragility
Setup, Compatibility & Care
Due to its size, the Sony XR 98-inch TV requires two or more people for unboxing and installation. Ensure your wall mount is rated specifically for this model’s weight and dimensions. For optimal performance, connect high-speed HDMI cables for devices supporting 4K HDR. To clean the screen, use only a soft, dry microfibre cloth; avoid using water or household chemicals as these can damage the specialized display coating. Keep the area around the back and sides clear to ensure proper ventilation for the processor.