Meet the new face of iPhone. Introducing Dynamic Island, a truly Apple innovation that’s hardware and software and something in between. It bubbles up music, FaceTime, and so much more — all without taking you away from what you’re doing. The Always-On display is always at the ready. Now your Lock Screen is always glanceable, so you don’t even have to tap it to stay in the know. When iPhone is turned face down or in your pocket, it goes dark to save battery life. iOS 16 lets you customise your Lock Screen in fun new ways. Layer a photo to make it pop. Track your Activity rings. And see live updates from your favourite apps. A display that’s up to 2x brighter in the sun. For those bright sunshiny days, the Super Retina XDR display now reaches a peak of 2000 nits outdoors — that’s twice as bright as before and the highest peak brightness of any smartphone. So text jumps straight off the screen. Crash Detection calls for help when you can’t. iPhone 14 Pro can detect a serious car crash, then call 999 and notify your emergency contacts. Massively more Pro. Introducing the all-new 48MP Main camera with an advanced quad-pixel sensor. iPhone 14 Pro raises the bar for what 48 megapixels can do — delivering 4x the resolution in ProRAW for mind-blowing detail in every crop. Shaky action shot? Fix it in post. Whether you’re filming from an off-road SUV or running alongside your subject, try Action mode for smooth, handheld videos — no gimbal required. A camera in a class by itselfie. Snap your sharpest, most colourful close-ups and group shots thanks to a new TrueDepth front camera with autofocus and a larger aperture. A battery that’s all in, all day. Even with so many new capabilities, iPhone 14 Pro still delivers amazing all-day battery life, delivering up to 23 hours of video playback. A magical new way to interact with iPhone. Groundbreaking safety features designed to save lives. An innovative 48MP camera for mind-blowing detail. All powered by the ultimate smartphone chip. Pro. Beyond.