L'Oréal Majirel is a permanent hair colour range that provides up to 100% grey coverage. Majirel guarantees rich, deep, vibrant colour and long-lasting durable coverage with superior resistance to fading. It features Ionène G™ and Incell™ advanced technologies that reach all three levels of the hair. This technology restores and protects the natural hair fibre, providing superior conditioning and all-over shine for an unrivalled colour result. For best results, use with L'Oréal Creme Oxydant. Shade 7.4 Copper Blonde.