L'Oréal Professionnel Majirel is a permanent hair colour offering 100% white coverage and up to 3 levels of lift. Its advanced formula protects hair fibres while delivering rich, intense colour from roots to ends. Enriched with Incell and Ionene G, it leaves hair 45% more conditioned, glossy, and soft to the touch. Available in over 100 shades with a 35-minute average development time.