Extended Product Information

Pros\n- Exceptional Durability and Finish: The advanced formula ensures a smooth, flawless, and long-lasting matt finish that withstands daily wear.\n- Rich, Lasting Colors: Intense Colour Technology guarantees deep, beautiful hues that resist fading, keeping your spaces vibrant for longer.\n- Wide and Curated Color Selection: With 21 trend-led colors, finding the perfect shade and creating cohesive palettes is made easier.\n- Environmentally Responsible: Low VOC content makes this paint a safer option for indoor application, reducing harmful chemical emissions.\n- Versatile Application: Performs well on various surfaces, offering flexibility for comprehensive home decor projects.\n\n### Cons\n- Requires Careful Color Planning: While versatile, selecting from 21 shades and applying design principles may require more planning to achieve a cohesive scheme.\n- Matt Finish Specificity: A durable matt finish, while elegant, might not be the optimal choice for very high-moisture or high-splash areas where a higher sheen offers easier cleaning.\n- Surface Preparation is Key: Optimal results are highly dependent on thorough surface preparation, which can add to the project timeline.

Johnstone's My Colour Durable Matt Paint is engineered for both aesthetic appeal and practical durability, making it suitable for a range of real-world applications.\n\nPerformance:\n- Durability: This paint's advanced formula allows it to withstand the demands of high-traffic areas such as hallways, living rooms, and children's bedrooms, resisting scuffs and marks more effectively than standard matt paints.\n- Color Vibrancy: The Intense Colour Technology ensures that chosen shades appear rich and true, maintaining their depth even under varying light conditions throughout the day. High-quality pigments prevent premature fading.\n- Ease of Cleaning: Despite being a matt finish, its durable nature means surfaces can be gently wiped clean with a damp, soft cloth to remove light marks, helping to preserve the paint's appearance.\n\nReal-World Use Examples:\n- Feature Walls: Utilize a bold shade from the curated palette to create a striking feature wall in a living room or bedroom, drawing attention and adding depth to the space.\n- Furniture Upcycling: Transform old wooden cabinets, shelving units, or chairs with a fresh coat of Johnstone's My Colour, breathing new life into forgotten pieces. The durable finish ensures longevity.\n- Creating Cohesive Schemes: Apply the 60-30-10 principle: for example, use 'Coast of Maine - Grey' for 60% of your walls (dominant color), 'Aquamarine Dream - Blue' for 30% on an accent wall or furniture (secondary color), and a vibrant 'Pink' or 'White' for 10% as accessories or small details (accent color). This helps to create a balanced and professional look.\n- Refreshing High-Traffic Areas: Apply to hallways and stairwells, where its durable nature helps protect against daily knocks and scuffs, keeping these frequently used spaces looking fresh for longer.

Setup Instructions\nTo achieve the best results with Johnstone's My Colour Durable Matt Paint, follow these steps:\n1. Surface Preparation: Ensure all surfaces are clean, dry, and free from dust, grease, or loose material. Fill any cracks or holes, then sand smooth. For bare or previously unpainted surfaces, or when making a significant color change, apply a suitable primer.\n2. Stirring the Paint: Thoroughly stir the paint before and during application to ensure uniform color and consistency. Use a stirring stick, not a drill mixer which can introduce air bubbles.\n3. Application: Apply the paint using a good quality synthetic brush or a medium pile roller. For optimal coverage and color depth, apply 1-2 coats, allowing adequate drying time between coats (typically 2-4 hours, refer to product label for specific times).\n4. Ventilation: Ensure the area is well-ventilated during application and drying.\n\n### Compatibility\n- Surfaces: This paint is compatible with interior walls, ceilings, properly prepared furniture, and cabinets.\n- Applicators: Can be applied effectively with both brushes and rollers.\n\n### Care and Maintenance\n- Cleaning Painted Surfaces: For light marks or dirt, gently wipe the painted surface with a soft, damp cloth. Avoid abrasive cleaners or harsh scrubbing, as this can damage the matt finish.\n- Storing Leftover Paint: Seal the lid tightly on the paint can. Store in a cool, dry place, away from direct sunlight and frost. Ensure the can is upright to prevent leakage.