The Samsung The Frame 50" 4K Ultra HD QLED TV is designed for individuals who value aesthetic integration and high-quality entertainment, offering a unique blend of modern design and advanced display technology. Its primary benefit is transforming your living space by displaying digital art when the TV is off, blending seamlessly into your decor with its customizable frame design and a glare-free Matte Display. A key consideration is that full access to the extensive Art Store collection requires a separate subscription.
Modern Frame Design & Customisable Bezels: Elevate your interior with a TV that doubles as a picture frame. The sleek design can be personalised with interchangeable bezels (sold separately) to match your home's aesthetic, making it an elegant addition to any wall.
Pantone Validated Colour with Real Quantum Dots: Experience stunning, true-to-life colours whether you're viewing digital art or your favourite content. Quantum Dot technology delivers rich, authentic hues, validated by Pantone for exceptional colour accuracy.
Matte Display: Enjoy your content without reflections. This anti-reflective screen ensures a distraction-free viewing experience, whether the TV is on or off, allowing artworks to be displayed with brilliant clarity even in bright rooms.
Art Mode: Beyond being a television, The Frame transforms into a captivating display of digital art when not in use. Access a vast collection of artworks to suit any mood, ensuring your screen is never just a black rectangle. Includes a 10-year screen burn warranty (registration required).
Dolby Atmos® with 8-Speaker Cinematic Sound: Immerse yourself in a powerful audio experience. With 8 built-in speakers, this TV delivers cinematic sound that surrounds you, pulling you deeper into movies and shows.
One Connect Box: Streamline your setup with this external box that consolidates all your device connections. A single cable connects the One Connect Box to the TV, reducing clutter and simplifying wall-mount installations for a clean, modern look.
NQ4 AI Gen2 Processor: This powerful 4K AI processor intelligently optimises both picture and sound. Utilising 20 neural networks, it enhances brightness, depth, contrast, motion, and resolution, ensuring a superior 4K viewing experience for all your content.
Art Store: Curate your personal art gallery at home. Explore a growing library of over 3000 artworks, from famous classics to modern pieces and photography, with an Art Store subscription (Samsung Account required).
Seamlessly blends into home decor with its picture frame design and Art Mode.
Delivers stunning 4K QLED picture quality with Pantone Validated true-to-life colours.
Matte Display provides a glare-free viewing experience for both TV and art.
Immersive Dolby Atmos® sound with 8 built-in speakers for a cinematic audio experience.
One Connect Box and Slim Fit Wall Mount offer a clean, clutter-free setup and appearance.
NQ4 AI Gen2 Processor intelligently optimizes visual and audio performance.
Full access to the Art Store's extensive collection requires a paid subscription.
Customisable bezels, which enhance the aesthetic, are sold separately.
Upscaling features of the AI processor may not apply to PC connections or Game Mode.
Requires registration within 90 days for the 10-year screen burn warranty.
Energy efficiency class G, which may indicate higher power consumption compared to some alternatives.
Seamlessly blends into home decor with its picture frame design and Art Mode.
Delivers stunning 4K QLED picture quality with Pantone Validated true-to-life colours.
Matte Display provides a glare-free viewing experience for both TV and art.
Immersive Dolby Atmos® sound with 8 built-in speakers for a cinematic audio experience.
One Connect Box and Slim Fit Wall Mount offer a clean, clutter-free setup and appearance.
NQ4 AI Gen2 Processor intelligently optimizes visual and audio performance.
Full access to the Art Store's extensive collection requires a paid subscription.
Customisable bezels, which enhance the aesthetic, are sold separately.
Upscaling features of the AI processor may not apply to PC connections or Game Mode.
Requires registration within 90 days for the 10-year screen burn warranty.
Energy efficiency class G, which may indicate higher power consumption compared to some alternatives.
The Samsung The Frame 50" TV is designed to be more than just a display; it's an integral part of your home's aesthetic. When not watching TV, Art Mode transforms the screen into a digital canvas, displaying exquisite artworks with impressive detail and colour accuracy, thanks to Pantone Validated Colour and Quantum Dot technology. The Matte Display is a game-changer here, virtually eliminating reflections so that art looks like a genuine painting, not a backlit screen. This feature is equally beneficial during TV viewing, allowing you to enjoy your 4K Ultra HD content without distracting glares, even in brightly lit rooms.
For movie nights or gaming sessions, the NQ4 AI Gen2 Processor works tirelessly to optimise every frame, enhancing brightness, contrast, and depth. You'll notice crisper details and smoother motion, elevating your viewing experience. The integrated Dolby Atmos® with 8 speakers provides a surprisingly immersive audio landscape, making action sequences more impactful and dialogue clearer, truly bringing cinematic sound into your home. The One Connect Box simplifies cable management, perfect for a minimalist setup, ensuring that your elegant TV isn't undermined by unsightly wires.
Mounting: The Slim Fit Wall Mount is included in the box. Carefully follow the instructions to secure your TV as close to the wall as possible, creating the appearance of a hanging picture frame.
Connecting Devices: Utilize the One Connect Box to connect all your external devices (e.g., gaming consoles, Blu-ray players, sound systems). This centralises all cables, with only a single, thin cable running from the box to the TV itself.
Power On: Once all connections are made, plug in the One Connect Box to power and turn on your TV.
Initial Configuration: Follow the on-screen prompts to set up your Wi-Fi, Samsung Account, and preferences.
The One Connect Box is designed to be highly compatible with a wide range of modern input devices, including HDMI (e.g., game consoles, streaming sticks, laptops) and USB devices. Ensure your devices use standard connection types for seamless integration.
Cleaning the Screen: The Matte Display is designed to reduce glare. To clean, gently wipe with a soft, dry, lint-free cloth. For stubborn spots, lightly dampen the cloth with distilled water. Avoid harsh chemicals, abrasive materials, or excessive pressure, as these can damage the screen's anti-reflective coating.
Cleaning Bezels: If you have customisable bezels, clean them according to their specific material. Typically, a soft, dry cloth is sufficient.
Dusting: Regularly dust the TV and One Connect Box with a dry, soft cloth to prevent buildup and maintain optimal performance.