For lips that hypnotise, Gucci Beauty Rouge à Lèvres Liquide Matte is a transformative cream-to-powder liquid lipstick with a transfer-proof soft-matte finish. Created with comfort and care in mind, Rouge à Lèvres Liquide Matte is enriched with Black Rose Oil to soothe lips upon application. The coverage is buildable, transforming from a creamy liquid to a powdery matte texture for a completely smoothed effect and weightless lip-feel that does not transfer or smudge. Available in a wide range of colours from natural, rosewood and orange to pink, red and plum, Rouge à Lèvres Liquide Matte offers rich colour choices in the perfect shade. It also included the House's classics Pink and Orange, and the iconic shade of Gucci, Rosso Ancora #509. A recurring colour in the history of the House, Gucci Rosso Ancora draws inspiration from the walls of one of The Savoy hotel's elevators in London, where founder Guccio Gucci once worked as a porter in the late 18th century and became inspired to bring his leather goods and luggage brand to life. Encased within a vintage long tube, frosted to showcase the shade within, Rouge à Lèvres Liquide Mat is topped with a gold lid and finished with gold lettering. While Gucci Rosso Ancora iconic shade packaging slim outer lid is reimagined, wrapped opaquely in the same iconic hue as the lipstick within. It also extends its allure to the outer packaging that encases the lipstick.What it is: A dreamy, transformative liquid lipstick that dries down to a soft matte finish once applied. Formulation type: Matte finish and cream-to-powder liquid formula. Benefits: Long-wearing, non-transferable and lightweight. Highlighted ingredients: - Black rose oil and vitamin E: help neutralise free radicals and soothe the lips. - Rice powder: leaves the lips with a soft, matte finish. - Hyaluronic acid: keeps lips looking healthy and hydrated thanks to its super moisturising properties. What else you need to know: Formulated to ensure your lips remain comfortable and the matte colour lasts all day long, this Gucci Matte Soft liquid lipstick is designed with a soft and slanted applicator tip for effortless, quick and easy application. With its vintage floral fragrance composed of peony and freesia coupled with a refreshing watery citrus scent and evanescent musky notes, this moisturising lipstick delivers a truly enveloping experience for both your lips and senses. Housed within a vintage frosted long tube that reveals the shade within, the matte lipstick is crowned with a gold lid and complete with gold lettering.