L'Oréal Professionnel Majirel Permanent Hair Colour offers a wide range of on-trend shades for creative expression. This iconic hair colour provides 100% white coverage and up to 3 levels of lift. Its advanced formula, enriched with Incell and Ionene G, protects the hair fiber, delivering rich and intense colour from roots to ends. Experience hair that is 45% more conditioned, glossy, and soft to the touch after treatment. Available in stylish, recyclable, and color-coded packaging. Average development time is 35 minutes, depending on hair treatment, thickness, length, and quality.