The First Aid Beauty Firming Cream with peptides, niacinamide and collagen lends a sculpted look to skin with each application. The potent formula pairs firming peptides with brightening niacinamide to help soften the appearance of fine lines, while collagen adds a supple, plumper feel. Skin is left looking refreshed and bright, adorned with a natural, radiant glow. The whipped texture melts into the skin, locking in moisture for long-lasting hydration. Perfect for both morning and evening routines, the cream leaves skin feeling soft and bouncy. Skin starts to lose Collagen at age 25. Formulated with Peptides and Niacinamide this moisturizer helps sculpt and smooth skin making it look bouncy, healthy and youthful with fewer visible fine lines and wrinkles and a soft, supple texture. Peptides help smooth the skin and minimize the appearance of fine lines and wrinkles. And niacinamide helps the skin appear more bouncy and restore healthy tone and texture. This product is Gluten Free, Cruelty Free, Fragrance Free, Paraben-Free, Soy Free, Nut Free, Nano Free, Non-Comedogenic. It is free from Drying Alcohols, Artificial Colorants, Artificial Fragrance, Lanolin, Mineral Oil, Parabens, Petrolatum, Phthalates, Propylene Glycol, Sulfates, Talc, Formaldehydes, Oxybenzone, Coal Tar, Hydroquinone, Triclocarbon, and Ethanol. In a consumer perception study with 30 participants after 4 weeks, 100% said their skin felt and looked nourished and instantly hydrated, and 90% reported their skin looked and felt more plump, firm and resilient and that this product helped smooth the appearance of fine lines & wrinkles and kept skin looking youthful.