Optimal coverage for first greys. Shade 2 Black is perfect for naturally dark hair or if you are colouring for the first time. A SEMI-PERMANENT HAIR DYE WITH NO AMMONIA: A non-damaging and a short-term way to colour your locks. A GENTLE CONDITIONING COLOUR: Formula made with 80 Percent naturally derived ingredients, and includes coconut oil and aloe vera for hair that feels healthy. ENHANCES YOUR NATURAL COLOUR AND BOOSTS SHINE, NATURALLY: Enjoy rich, natural looking colour results that are even from root to tip. LOW COMMITMENT HAIR DYE: It fades gradually, lasting up to 28 washes and leaves no harsh root line. Doesn't lighten your colour, but adds beautiful tones and depth. Perfect for first-time colourers and women who want to enhance their natural colour without the commitment of a permanent colour. When using a semi-permanent shade, stick to 1 to 2 shades lighter or darker than your natural colour.