The Caviar franchise offers high performance high impact color. This Laura Mercier Caviar Smoothing Matte Lipstick delivers enhanced long wearing and comfortable formulas. The luxurious packaging features a magnetic closure for airtight storage. The uniquely designed lipstick bullet provides full coverage color in one swipe with a pointed tip for lining lips. This new refillable design supports sustainability by allowing replacement of shades and recycling the 100 percent aluminum shell. Caviar Smoothing Matte Lipstick offers 16 hours of hydrating comfortable color. One stroke provides high impact full coverage color that stays true without touch ups. This modern transfer proof formula smooths plumps and blurs lip lines leaving lips hydrated vibrant and sculpted. Key benefits include 16 hour hydration defining and conditioning lips. It provides a smoothing plumping one stroke color that blurs the look of lines while enhancing fullness. The comfortable smudge and transfer proof color will not feel tight smudge transfer feather or bleed throughout wear while also remaining comfortable. Consumer claims indicate 94 percent of users find a smooth application and decadent matte finish. 88 percent of users report saturated color does not drag is lightweight on lips and has a buttery feel. 82 percent of users note added definition to the lips and the bullet shape delivers a sculpted look and gives lip hugging definition.