Prolong your hair colour and add shine with PRO:VOKE Purple Colour Care Shampoo from the No.1 Purple brand in the UK. This shampoo is perfect for natural, coloured, highlighted, or platinum blonde, white and grey hair. It prolongs colour and creates vibrant, dazzling shine for visibly brighter hair after just one wash. Formulated with anti-oxidants and optical brighteners, this shampoo protects against environmental pollution to safeguard your colour and boost shine, resulting in healthy hair that feels fresh and rejuvenated. For maximum results, use every day and every other wash, combining with our Brightening Shampoo & Intensive Conditioner. This is a mild cleansing shampoo that helps protect hair.