The New Balance 740 in white offers a blend of retro style and everyday comfort, ideal for those seeking a reliable and distinctive shoe for city wear or casual outings. It brings together heritage design with modern cushioning for a comfortable experience, though its specific aesthetic might not appeal to all tastes.
Retro-Inspired Design: Features knit mesh uppers robed in angular metallic overlays, paying homage to early 2000s aesthetics for a unique, distanced, and contemporary look.
AZBORB Cushioning: Segmented midsoles with AZBORB technology provide city-friendly conditioning and compression resistance, ensuring comfort during extended wear.
ACTEVA Midsole: Constructed with an ACTEVA midsole, offering lightweight and durable cushioning for daily activities.
Enhanced Stability: Equipped with N-ergy heel cushioning and a medial post to provide superior stability and support.
Breathable Upper: The knit mesh upper is designed to be breathable and light, bringing energy into every day and enhancing overall comfort.
Speed Lacing: Incorporates speed lacing for a touch of retro charm and a secure, adjustable fit.
Distinctive Retro Aesthetic: Combines heritage elements with a unique early 2000s look.
Superior Comfort: AZBORB and N-ergy cushioning provide excellent shock absorption and comfort for everyday use.
Lightweight & Durable: ACTEVA midsole ensures the shoe is both light on your feet and built to last.
Enhanced Support: Medial post contributes to improved stability.
Breathable Construction: Knit mesh upper keeps feet comfortable and well-ventilated.
Specific Style: The retro-futuristic design may not suit everyone's contemporary fashion preferences.
Care Requirements: Material composition (Polyester upper, potentially Suede elements) may require specific cleaning and care to maintain appearance and longevity.
Distinctive Retro Aesthetic: Combines heritage elements with a unique early 2000s look.
Superior Comfort: AZBORB and N-ergy cushioning provide excellent shock absorption and comfort for everyday use.
Lightweight & Durable: ACTEVA midsole ensures the shoe is both light on your feet and built to last.
Enhanced Support: Medial post contributes to improved stability.
Breathable Construction: Knit mesh upper keeps feet comfortable and well-ventilated.
Specific Style: The retro-futuristic design may not suit everyone's contemporary fashion preferences.
Care Requirements: Material composition (Polyester upper, potentially Suede elements) may require specific cleaning and care to maintain appearance and longevity.
The New Balance 740 is designed as your new everyday 'beater,' excelling in versatility for various casual scenarios. Its combination of AZBORB and ACTEVA cushioning makes it well-suited for urban environments, providing comfort and compression resistance during long walks or daily commutes. The shoe's breathable knit mesh upper ensures your feet remain comfortable, even during active periods. Whether you're integrating them into your streetwear collection or simply need a reliable, comfortable shoe for daily errands, the 740 offers a blend of style and functional support. While not a specialized performance running shoe, its N-ergy heel cushioning and medial post provide sufficient stability for general active use, making it a dependable choice for light athletic activities or extended periods on your feet. The speed lacing system also allows for quick adjustments, adapting to your activity.
Your New Balance 740 trainers are ready to wear right out of the box. Simply lace them up to your preferred tightness using the speed lacing system. We recommend wearing them for short periods initially to allow them to conform to your feet for optimal comfort.
These trainers are highly versatile and complement a wide range of styles. They are ideal for:
Casual Wear: Pair them with jeans, shorts, or joggers for a relaxed, everyday look.
Streetwear Fashion: Their retro aesthetic fits perfectly with current streetwear trends.
Light Activity: Suitable for walking, general urban exploration, and light gym sessions.
Proper care will help extend the life and maintain the appearance of your New Balance 740 trainers. Due to the varied material composition (knit mesh upper, polyester, and potential suede elements), specific care is essential.
Cleaning: Refer to the care label provided inside your trainers for detailed cleaning instructions. Generally, spot cleaning with a mild detergent and a soft brush or cloth is recommended for mesh uppers. For any suede components, use a dedicated suede brush and cleaner.
Drying: Always allow shoes to air dry naturally at room temperature. Avoid direct heat sources like radiators or direct sunlight, which can damage materials.
Storage: Store your trainers in a cool, dry place away from direct sunlight when not in use.