A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine. 100 percent vegan color protection and care. A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner. Plant-powered shampoo protects color for up to 8 weeks. The shampoo for color-treated hair gently cleanses hair without stripping to minimize color washout. Leaves hair feeling weightless, airy and light. Ex vivo testing on tresses washed 24 times. Botanical cleansers precisely formulated for lasting radiant color, wash after wash. Naturally derived magnets instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing color washout. Featuring Aveda's own Pure-Fume aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences. 94 percent naturally derived. Leaping Bunny approved. Silicone and Sulfate cleanser free. Vegan, silicone-free shampoo gently cleanses hair while effectively reducing color fade. Precisely formulated for cleansing color-treated hair without stripping to help minimize color washout.