Bold color in one swipe. Ultra-pigmented satin lipstick with a buildable shine finish.Our most innovative formula with grape and red floral oils helps lips feel comfortable and hydrated for up to 10 hours. The signature finish is more reflective than a classic satin, yet more subtle than a high-shine lip gloss. Choose bold for a provocative splash of colour, daring daytime nude or striking red lips.In a consumer test: -92% agree that bold feels soft and silky on the lips -98% agree bold glides effortlessly over lips in a consumer test -up to 10 hours of moisturized feeling on the lips