Introducing Air Blur - moisturising matte liquid lipsticks for dreamy lips that demand attention...bold colour with a nourishing formula that cushions lips with a comforting blend of vitamin E, jojoba seed oil and meadowfoam oil for a plush, pillowy pout. Mattes are back and it's time to wear Air Blur your way - the smooth, whipped formula can be pressed onto lips with fingers for a soft-focus blur or used to achieve a full-bodied bold lip with multiple layers! Why you'll love it - Bold colour payoff, blurred soft-focus finish - Whipped velvet formulas with no caking, cracking or drying - Comforting blend of lip-loving ingredients - vitamin E (to keep lips healthy), jojoba seed oil (to nourish) and meadowfoam oil (to condition and moisturise) - Long-lasting, ultra-comfortable wear - Cloud-light pillowy mattes applied with ease using tear-shaped applicator Available in 14 shades How to use - Use the tear-shaped applicator to apply to your lips. - Start with the cupid's bow and the outer line of your lips then fill-in for full-bodied smooth matte lips. - Gently press with fingertips to blur edges. Top Tip: Apply multiple layers for more intense colour payoff. Cruelty-free and vegan.