The New Balance 740 trainers are designed for adults seeking a blend of retro running style and modern comfort for everyday wear. These sneakers offer exceptional cushioning through ABZORB technology, ensuring a comfortable ride throughout the day, though the specific materials like open knit mesh and suede may require mindful care to maintain their appearance.
ABZORB Cushioning: Provides superior compression resistance for lasting comfort and support during daily activities.
Retro '00s Aesthetic: Features a streamlined silhouette, black open knit mesh, and tonal angular overlays with 'Silver Metallic' accents, capturing a classic vintage running shoe look.
Durable Construction: Blends open knit mesh with suede overlays, offering a mix of breathability and structural support.
Speed Lacing System: Designed for quick and secure fastening, enhancing the sporty appeal and convenience.
Reflective Accents: Integrated for increased visibility in low-light conditions, adding a practical safety element.
Moulded TPU 'N' Branding: Distinct New Balance branding on the sidewalls confirms authenticity and heritage.
Excellent all-day comfort due to ABZORB cushioning.
Stylish retro design suitable for casual wear.
Lightweight and breathable with open knit mesh.
Reflective details enhance safety in low light.
Versatile for various casual outfits.
Suede material requires careful cleaning and maintenance.
Open knit mesh might offer less water resistance in wet conditions.
May not be suitable for high-intensity running despite its heritage.
Speed lacing might be less customizable than traditional laces for some users.
Excellent all-day comfort due to ABZORB cushioning.
Stylish retro design suitable for casual wear.
Lightweight and breathable with open knit mesh.
Reflective details enhance safety in low light.
Versatile for various casual outfits.
Suede material requires careful cleaning and maintenance.
Open knit mesh might offer less water resistance in wet conditions.
May not be suitable for high-intensity running despite its heritage.
Speed lacing might be less customizable than traditional laces for some users.
The New Balance 740 trainers excel as a daily wear shoe, perfect for urban exploration, casual outings, and light walking. The ABZORB cushioning in the segmented midsole is the star, absorbing impact effectively and providing a soft, responsive feel underfoot. This makes them ideal for prolonged periods of standing or walking, offering comfort that lasts throughout the day.
The open knit mesh upper ensures good airflow, keeping your feet comfortable even in warmer conditions. Paired with the suede overlays, the shoe offers a blend of breathability and structural support that cradles the foot. The speed lacing system allows for quick adjustments, making them convenient for on-the-go wear.
While inspired by a running silhouette, the 740 is best utilized for its aesthetic and comfort in casual settings rather than rigorous athletic performance. The reflective accents are a thoughtful addition for those who find themselves out during dawn or dusk, providing a subtle boost in visibility.
Unboxing: Remove trainers from packaging.
Lacing Adjustment: While equipped with speed lacing, adjust tension to your comfort preference. Ensure laces are snug but not too tight.
First Wear: Wear for short periods initially to allow the shoes to conform to your feet.
Outfit Matching: The New Balance 740's black colorway and retro aesthetic make them highly versatile. They pair well with casual wear such as jeans, chinos, shorts, and athleisure attire. The 'Silver Metallic' accents can complement outfits with similar metallic details or serve as a subtle highlight.
Activity: Best suited for casual walking, daily commutes, social gatherings, and light recreational activities. Not designed for heavy-duty sports or extreme weather conditions.
General Cleaning: For mesh and synthetic areas, gently wipe with a soft, damp cloth using mild soap. Avoid harsh chemicals.
Suede Care: For suede sections, use a specialized suede brush to remove dirt and restore the nap. For stains, a suede eraser can be effective. Avoid getting suede excessively wet.
Drying: Always air dry shoes at room temperature, away from direct heat or sunlight, which can damage materials.
Odour Control: Consider using shoe deodorizers or cedar shoe trees to absorb moisture and maintain freshness.
Protection: Apply a water and stain repellent spray suitable for both mesh and suede before first wear and periodically thereafter to help protect against elements and stains.