This gentle daily Joico Defy Damage Protective Shampoo features damage-preventing ingredients, swiftly removing dirt, impurities, and buildup without damaging the hair cuticle or stripping vibrant color. The result is shiny, smooth, clean, resilient, and healthy-looking hair. It is free from SLS/SLES Sulfates. This shampoo uses Smartrelease Technology, a liposome delivery system continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from daily styling effects. A Protective Lipid acts as the first line of defense against thermal, chemical, styling, and UV damage. Results are visible with the first application. Moring Seed Oil, rich in antioxidants, Vitamins A and E, Zinc, and Silica, helps to boost shine and softness. Arginine, a smart-bonding molecule, helps to strengthen hair bonds and encourage bond renewal.