Brand from France: YSL. A new couture lip with many contradictions. Brilliant, dense color and luster make your lips stand out without blurring, and it blends into your skin. The dense texture that adheres tightly and spreads becomes an ultra thin film that fits perfectly on the lips and keeps the lip line. It's like a lipstick that becomes your lips. The overwhelming technology equipped with new patented technology for Rouge Pur Couture The Bold made it possible. Formulated with 40% care ingredients, it gently and smoothly envelops the lips, providing a comfortable fit that lasts for 10 hours. An iconic square package that synchronizes luxury and edginess. This is the birth of “THE YSL” signature lipstick with a bold YSL logo. Bold color in one swipe. Ultra-pigmented satin lipstick with a buildable shine finish. Our most innovative formula with grape and red floral oils helps lips feel comfortable and hydrated for up to 10 hours. The signature finish is more reflective than a classic satin, yet more subtle than a high-shine lip gloss. Choose bold for a provocative splash of colour, daring daytime nude or striking red lips. In a consumer test: -92% agree that bold feels soft and silky on the lips -98% agree bold glides effortlessly over lips in a consumer test -up to 10 hours of moisturized feeling on the lips