A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and provides a radiant shine. This 100% vegan shampoo offers color protection and care. A combination of botanicals helps protect color-treated hair, leaving it silky, soft, and shiny. Use with Color Control conditioner. This plant-powered shampoo protects color for up to 8 weeks. It gently cleanses hair without stripping to minimize color washout, leaving hair feeling weightless, airy, and light. Formulated with botanical cleansers for lasting radiant color. Naturally derived magnets neutralize color-dulling particles. Dual-charged molecules create a protective shield to reduce color washout. Features Aveda's Pure-Fume aroma with osmanthus, certified organic orange, cypress, cedarwood, and other pure flower and plant essences. This product is 94% naturally derived, Leaping Bunny approved, and free of silicone and sulfate cleansers.