Aveda Color Control Color Protecting Shampoo for fine hair is a plant derived formula designed to reduce color fade. It features omega rich apricot oil and bio fermented arginine for nourished hair and radiant shine. This 100 percent vegan shampoo protects color for up to 8 weeks and gently cleanses without stripping, minimizing color washout. It leaves hair feeling weightless, airy, and light. The precisely formulated botanical cleansers and natural magnets neutralize color dulling particles. Dual charged molecules create a protective shield against water penetration to reduce color washout. Infused with Aveda's Pure Fume aroma, including osmanthus, certified organic orange, cypress, and cedarwood. This shampoo is 94 percent naturally derived, Leaping Bunny approved, and free from silicone and sulfate cleansers. Use with Color Control Conditioner for best results.