Fall in love with a new kind of matte. The creamy, whipped texture hugs lips with intense colour in one precise swipe. This unique formula leaves lips feeling plush and comfy and not dry. High-impact colour in just one swipe – in a range of shades for every skin tone Plush formula that delivers a smooth, lightweight texture Whipped formula that feels comfortable and non-drying on lips Dries down to a velvet-matte finish Doe-foot applicator for easy and precise application How To Use Gently wipe off excess product off of the doe foot applicator prior to application. Define lips with the doe foot applicator facing upright. Fill in lips and gently press together.