This Aveda Be Curly Advanced Curl Enhancer Cream provides 72 hours of frizz protection in high humidity and delivers significant hydration and shine. It is designed to greatly enhance curl definition and replenish strength for wavy and curly hair types. Formulated with a peptide derived from plant proteins, this vegan and Leaping Bunny Approved cream is primarily naturally derived. It helps to intensify and increase waves and curls definition, reduce frizz, add shine, and hydrate curls and waves.