Level up your rotation with these juniors' 740 sneakers from New Balance. In a Black colourway, th...Level up your rotation with these juniors' 740 sneakers from New Balance. In a Black colourway, these sneaks are cut from breathable mesh with durable synthetic overlays. They feature a lace fastening to lock you in, with a padded collar for support. Underfoot, they sit on a soft ABZORB midsole for a smooth ride, with a grippy rubber outsole for traction. Finished up with tonal N branding. Style That Keeps Up. Looking for a sneaker that brings comfort and style to your little ones? The New Balance 740 is your answer. This retro-inspired shoe brings back the cool vibes of the 2000s, but with all the modern comforts your kids deserve. The ABZORB midsole is like a hidden superhero, absorbing every little bump and keeping their feet feeling great. The synthetic and mesh upper is durable and breathable, perfect for those active days. And with its sleek overlays, these shoes are as good as they feel. So, whether your kids are running around the playground or just exploring the backyard, the New Balance 740 is there to support their adventures. Rediscover archive style with the New Balance Older Kids 740 GS in Black Cement, bringing runner inspiration and durable design for your daily needs, all over a comfy ABZORB midsole. The New Balance Older Kids 740 GS reaches back to the noughties and brings forward some familiar runner features from the time, including a breathable mesh upper design, segmented midsole and a whole heap of layered, techy style. A longtime favourite of New Balance fans, the 740 is intended for everyday use and brings its twotone look and streamline silhouette to your wardrobe, making for a versatile lifestyle shoe with lots of heritage. ABZORB midsole absorbs impact through a combination of cushioning and compression resistance. Molded TPU N logo. Speed lacing. Reflective accents. Mesh underlays. Synthetic overlays. Rubber outsole.
New Balance Older Kids 740 Gs BlackFree delivery in 1–3 days£75.00Visit shop →
Product Information
Full details
For active kids who need a blend of comfort, durability, and classic style, the New Balance 740 sneakers offer a reliable choice for everyday adventures. With their retro-inspired design inspired by 2000s-era models and advanced ABZORB cushioning, they provide excellent support, though users seeking highly specialized performance for competitive sports might prefer dedicated athletic footwear.
All features
Age Group
kids
Child Shoe Size UK
4
Colour
Black
Gender
Unisex
Series
740
Model Part Number
2745857060
Brand
New Balance
Extended Product Information
FAQs
What is ABZORB technology?
ABZORB is New Balance's proprietary foam cushioning technology. It's designed to absorb impact through a combination of cushioning and compression resistance, providing a soft yet stable ride and reducing shock on your child's feet and joints.
Are these shoes suitable for all types of sports?
The New Balance 740 is primarily designed as a versatile lifestyle and everyday shoe, offering comfort and support for general active use like playground activities, walking, and casual wear. While durable, they are not specifically engineered for high-performance or specialized competitive sports, which might require shoes with different support or traction features.
How do I clean my New Balance 740 sneakers?
To clean, gently wipe the mesh and synthetic areas with a damp cloth and a small amount of mild soap. Avoid soaking the shoes or using harsh chemicals. Allow them to air dry completely at room temperature, away from direct heat.
What age group are these New Balance 740s designed for?
These shoes are specifically designed for juniors and older kids, catering to the needs and sizing of active children. They are available in children's UK sizes.
Do these shoes have good grip?
Yes, the New Balance 740 features a grippy rubber outsole designed to provide reliable traction on various everyday surfaces, helping to prevent slips and ensure stability during active play.
Are the laces easy for kids to manage?
The New Balance 740 features a traditional lace-up closure. While this offers a secure and customizable fit, younger children may need assistance with tying until they develop the necessary fine motor skills. The speed lacing system allows for quick and efficient adjustment.
Troubleshooting
Shoes feel too tight or uncomfortable.
First, ensure the lacing isn't too restrictive. Re-lace the shoes, starting loosely and tightening gradually. Verify the correct size by checking the space at the toe; if it's less than a thumb's width, the shoes might be too small. Also, allow a short break-in period for the materials to conform to the foot.
Shoes produce a squeaking sound.
Squeaking can sometimes occur with new rubber outsoles or if moisture gets between the insole and the shoe's footbed. Try removing the insole, cleaning the area underneath, and ensuring it's dry before reinserting. A light dusting of baby powder under the insole can also help reduce friction.
Laces come untied frequently.
Ensure you are using a proper double knot. For more active kids, consider using a 'surgeon's knot' which provides greater security. Alternatively, some parents choose to replace standard laces with slightly thicker or textured laces for better grip.
Poor traction on certain surfaces.
While the rubber outsole is designed for good grip, excessive wear can reduce its effectiveness. Regularly clean the outsole to remove embedded dirt or debris that might be impacting traction. If the outsole tread is significantly worn, replacement might be needed, though these shoes are built for durability.
Pros and Cons
Pros
Exceptional Comfort: ABZORB midsole provides excellent cushioning and impact absorption for all-day wear.
Robust Durability: Combination of mesh and synthetic overlays ensures the shoes can withstand active play.
Versatile Style: The retro-inspired design offers a fashionable and adaptable look suitable for various casual occasions.
Reliable Traction: Grippy rubber outsole provides good stability and prevents slips.
Supportive Fit: Lace closure and padded collar offer a secure and comfortable fit, essential for growing feet.
Breathable Design: Mesh elements allow for good airflow, helping to keep feet cool.
Cons
Aesthetic Preference: The distinct 2000s-era style might not appeal to every child's or parent's contemporary fashion tastes.
General Purpose Use: While highly versatile, these shoes are primarily designed for everyday and lifestyle wear, not specialized competitive sports.
Setup, Compatibility & Care
Setup Instructions
Initial Lacing: Upon receiving your New Balance 740 sneakers, ensure the laces are threaded through all eyelets. Adjust the lacing to provide a snug yet comfortable fit, securing with a double knot if necessary to prevent untying during active play.
Fit Check: Have your child try on the shoes with their usual socks. There should be a thumb's width of space between their longest toe and the end of the shoe, and their heel should feel secure without slipping.
Compatibility
Age Group: These sneakers are designed for juniors and older kids, offering sizes appropriate for growing feet.
Gender: Featuring a unisex design, the New Balance 740 is suitable for both boys and girls.
Activities: Ideal for everyday wear, casual outings, school, playground activities, and general active use. While comfortable, they are not specifically engineered for high-performance competitive sports.
Care & Maintenance
Cleaning: For general dirt and grime, gently wipe the synthetic and mesh upper with a damp cloth using a mild soap. Avoid using harsh chemical cleaners or abrasive brushes, as these can damage the materials. For deeper cleaning, specialized shoe cleaning kits can be used.
Drying: After cleaning, allow the shoes to air dry naturally at room temperature. Avoid direct heat sources like radiators or prolonged exposure to direct sunlight, which can cause materials to crack or warp.
Storage: Store your New Balance 740s in a cool, dry place away from extreme temperatures. Keeping them in their original box or a shoe bag can help maintain their shape and protect them from dust.
Odor Control: If odors develop, remove insoles and air out the shoes. Shoe deodorizers or baking soda sachets can also be used.