Immerse yourself in the ultimate viewing experience with the LG OLED77C36LC_AEK 77" 4K OLED Smart TV, a pinnacle of technological excellence and design sophistication. This remarkable TV utilises OLED technology to deliver perfect blacks and a mesmerising colour spectrum, ensuring each scene is bursting with life, depth, and vibrancy. The expansive 77-inch screen, paired with 4K Ultra HD resolution, brings cinematic quality into your home, with crystal-clear images and attention to detail that makes every moment on screen incredibly immersive. The LG OLED77C36LC_AEK is not just about superior picture quality; it's also a hub of smart entertainment. With access to a wide range of streaming services, this smart TV puts a world of movies, TV shows, documentaries, and live sports at your fingertips. The user-friendly interface allows for seamless navigation and content discovery, ensuring your next favourite show or movie is just a few clicks away. Designed to impress, the LG OLED77C36LC_AEK features a sleek, ultra-thin profile that complements any room's decor. Its minimalist design is a testament to LG's commitment to combining aesthetic beauty with advanced technology, making this TV as much a work of art as it is an entertainment device. Whether you're a film enthusiast, a sports fan, or a gaming aficionado, the LG OLED77C36LC.AEK 77" 4K OLED Smart TV offers a premium entertainment experience. With its blend of breathtaking visuals, smart functionality, and elegant design, this TV is sure to be the centrepiece of any home entertainment setup. Key Features: Advanced OLED α9 AI processor with AI Super Upscaling and picture optimisation Incredible brightness with Brightness Booster LG SELF-LIT OLED evo for extraordinary detail and contrast Ultra Slim Design – sharp profile and narrow bezels Smart platform with Freeview Play, Netflix, Disney+ and more Energy Efficiency Class: G