Get ready for a revolution in lip colour perfection! Introducing their brand NEW Cloud Kiss Matte Lip Mousse - their FIRST-EVER lip mousse that's set to pave the way in soft and sexy elegance. A whole new era of matte liquid lip colour, their innovative formula delivers a soft-focus diffused look, that's matte but never flat, leaving you with smooth, satin-matte, and undeniably kissable lips. We already know you're going to be obsessed babe… Use the edge of the applicator to outline lips, then fill in for full-colour creaminess. For a more diffused effect, apply to the centre of the bottom lip, then gently press lips together and fade the colour outwards with your fingertips. ICONIC London's Cloud Kiss Matte Lip Mousse is an innovative velvety formula that remains mattifying while deeply hydrating. Gliding seamlessly across your lips, the cloud-like mousse boasts a whipped texture that smooths and locks in moisture, while imparting a soft wave of colour. Thanks to a blend of collagen, antioxidant-rich matcha tea and black cumin seed oil, lips are left feeling protected and nourished. Plus, it's delicately scented with a hint of vanilla and mint.