The New Balance 740 'Black Cement' is designed for individuals seeking a blend of classic style and modern comfort for urban environments. With its retro aesthetic, reflective elements, and advanced AZBORB cushioning, it offers reliable support and city-friendly conditioning, though its specific design might make it less ideal for rigorous athletic training.
Retro Design: Combines a classic aesthetic with New Balance's rich heritage, offering a timeless look.
Knit Mesh Uppers: Provides breathability and a flexible, secure fit that adapts to your foot.
Reflective Details: Enhances visibility in low-light conditions, adding a safety element to your urban explorations.
Angular Metallic Overlays: Adds a distinctive, modern touch and structural support to the retro silhouette.
Segmented Midsoles: Engineered to contribute to flexible movement and targeted cushioning throughout the foot.
AZBORB Cushioning: New Balance's proprietary foam technology provides superior shock absorption and impressive compression resistance for lasting comfort.
Comfortable for everyday urban wear due to advanced AZBORB cushioning.
Stylish retro design with unique modern accents.
Enhanced visibility in low-light conditions from reflective details.
Breathable knit mesh upper helps keep feet comfortable.
Durable compression resistance ensures long-lasting cushioning.
Primarily designed for casual and urban use, not optimal for high-performance athletic activities.
Varied materials (knit mesh, metallic overlays) may require specific cleaning care.
The distinctive retro aesthetic might not appeal to all preferences.
Comfortable for everyday urban wear due to advanced AZBORB cushioning.
Stylish retro design with unique modern accents.
Enhanced visibility in low-light conditions from reflective details.
Breathable knit mesh upper helps keep feet comfortable.
Durable compression resistance ensures long-lasting cushioning.
Primarily designed for casual and urban use, not optimal for high-performance athletic activities.
Varied materials (knit mesh, metallic overlays) may require specific cleaning care.
The distinctive retro aesthetic might not appeal to all preferences.
The New Balance 740 'Black Cement' is engineered for the demands of city life and casual wear. The AZBORB cushioning in the segmented midsoles is a standout feature, providing excellent shock absorption that makes long walks on hard urban surfaces feel more comfortable. This compression resistance means the cushioning maintains its integrity and support throughout the day, reducing foot fatigue.
Its knit mesh uppers ensure your feet stay breathable, which is beneficial during warmer days or extended periods of wear. The reflective details are a practical addition, offering increased visibility if you're out during dawn, dusk, or at night, making it a safer choice for urban exploration. The combination of retro sensibilities and angular metallic overlays means these shoes transition seamlessly from casual daytime outings to evening social events, pairing well with a variety of everyday attire. While not a performance running shoe, its construction provides stable and comfortable support for daily commutes, city strolling, and light leisure activities.
Getting Started & Fit:
Lacing: Ensure laces are tied securely but not too tightly, allowing for natural foot expansion throughout the day. Experiment with different lacing patterns for optimal comfort and support.
Sizing: These shoes are sized for adult males, UK size 7.5. Always try them on to ensure they offer sufficient toe room and a snug fit around the midfoot without feeling restrictive.
Break-in Period: Allow for a short break-in period of a few wears to let the materials conform to your foot shape for maximum comfort.
Compatibility:
The New Balance 740 is a versatile shoe designed for casual urban wear. It pairs well with jeans, shorts, and athleisure apparel. Its black colour scheme ensures broad compatibility with various outfits.
Care & Maintenance:
Cleaning Uppers: For the knit mesh and metallic overlays, gently wipe with a soft, damp cloth and mild soap (if necessary). Avoid harsh chemicals or abrasive brushes, as these can damage the materials or reflective properties.
Sole Cleaning: Use a brush (like an old toothbrush) and mild soap to clean dirt and debris from the segmented midsoles and outsoles.
Drying: Always air dry your shoes at room temperature, away from direct heat or sunlight, which can cause materials to degrade or warp.
Storage: Store in a cool, dry place. Using shoe trees can help maintain the shoe's shape.
Reflective Details: To maintain the effectiveness of the reflective elements, avoid scrubbing them vigorously during cleaning. Gentle wiping is sufficient.