This guide is for anyone looking to get the most out of their New Balance 740 trainers. These iconic '00s inspired kicks offer a blend of retro style and modern comfort, featuring an ABZORB midsole for impact absorption and a breathable mesh upper. While they excel in casual wear and everyday comfort, they are not designed for high-performance athletic activities.
ABZORB Midsole: Provides superior cushioning and compression resistance, absorbing impact for a smoother, more comfortable step.
Open Knit Mesh Upper: Designed with two-tone and angular overlays, this material promotes airflow to keep your feet cool and comfortable.
Low-Profile Design: Offers a sleek, classic silhouette that harks back to early 2000s athletic footwear.
Durable Rubber Outsole: Features a textured grip tread for reliable traction on various surfaces, ensuring stability.
Padded Tongue and Cuff: Enhances comfort around the ankle and top of the foot, reducing pressure points during wear.
Lace-Up Fastening: Ensures a secure and adjustable fit, allowing you to customize tightness to your preference.
Signature Branding: Includes a moulded TPU 'N' logo on the sidewalls and reflective details for distinctive New Balance style.
Exceptional Comfort: The ABZORB midsole offers excellent cushioning for all-day wear.
Breathable Design: Open knit mesh upper helps keep feet cool, especially in warmer conditions.
Durable Construction: Features a robust rubber outsole built for lasting wear and reliable traction.
Distinctive '00s Aesthetic: Provides a stylish retro look that stands out.
Secure Fit: Traditional lace-up closure with padded tongue and cuff ensures a snug and comfortable fit.
Not for Performance Sports: Primarily designed for casual wear; not suitable for intense athletic training or running.
Material Specifics: The polyester upper, while breathable, might not offer the same premium feel or weather resistance as leather or suede variants.
Style Preference: The '00s inspired design may not appeal to all fashion tastes.
Exceptional Comfort: The ABZORB midsole offers excellent cushioning for all-day wear.
Breathable Design: Open knit mesh upper helps keep feet cool, especially in warmer conditions.
Durable Construction: Features a robust rubber outsole built for lasting wear and reliable traction.
Distinctive '00s Aesthetic: Provides a stylish retro look that stands out.
Secure Fit: Traditional lace-up closure with padded tongue and cuff ensures a snug and comfortable fit.
Not for Performance Sports: Primarily designed for casual wear; not suitable for intense athletic training or running.
Material Specifics: The polyester upper, while breathable, might not offer the same premium feel or weather resistance as leather or suede variants.
Style Preference: The '00s inspired design may not appeal to all fashion tastes.
The New Balance 740 trainers are engineered for everyday comfort and casual styling. Their ABZORB midsole makes them ideal for walking around town, daily commutes, or extended periods on your feet, providing noticeable impact absorption that reduces fatigue. The open knit mesh upper is particularly beneficial in warmer weather or for those who prefer good ventilation, preventing overheating and maintaining a comfortable internal environment. The textured grip tread on the durable rubber outsole offers reliable stability on urban surfaces, making them a dependable choice for varied casual excursions. Their low-profile design and '00s-inspired aesthetics make them a versatile addition to a casual wardrobe, pairing well with jeans, shorts, or athletic leisure wear for a retro-modern look. While they offer comfort, users should remember these are not performance running shoes but rather a stylish and comfortable option for daily activities and casual outings.
Lacing: Simply thread the laces through the eyelets and tie them securely to achieve your preferred fit. Adjust the tension for optimal comfort around your foot.
Wardrobe: These trainers are highly compatible with casual and athleisure wear, including jeans, joggers, shorts, and casual trousers. Their black colourway with grey and silver accents makes them versatile for matching with various outfits.
Activities: Best suited for daily wear, casual walks, light urban exploration, and social gatherings. Not recommended for intense sports, trail running, or heavy-duty outdoor activities.
To keep your New Balance 740 trainers looking their best and prolong their lifespan:
General Cleaning: For the polyester upper, use a soft brush or cloth with mild soap and cold water. Gently scrub soiled areas. Avoid harsh chemicals or abrasive cleaners.
Drying: Always air dry your trainers at room temperature. Do not use direct heat sources like radiators or tumble dryers, as this can damage materials.
Odour Control: Remove insoles periodically to air them out. You can also use shoe deodorizers or baking soda sprinkled inside overnight to absorb odours.
Storage: Store in a cool, dry place away from direct sunlight when not in use. Stuffing with newspaper can help maintain their shape.
Deep Cleaning (if necessary): For tougher stains, consult New Balance's official care guide or consider specialist shoe cleaning products designed for polyester and mesh materials.
Avoid Submerging: Do not submerge your trainers in water, as this can affect their structure and cushioning.