The Nike Ja 1 Day One Soft Pink is a collaboration between the iconic sneaker company and NBA star Ja Morant. This sneaker combines colors and textures in a stylish and comfortable high-performance sports shoe. The Day One Soft Pink iteration features an upper with a base of soft pink mesh overlaid with tonal leather. A red ripstop covers the heel along with a yellow TPU band that connects the two dark gray side panel Nike swooshes. Gray also appears on the mesh sock liner and tongue lining. The insole is pink, the midsole is ice blue foam, and the outsole is translucent rubber patterned for traction and impact absorption. Highlights of Ja Morant branding include his signature, his number 12, and the words 12 AM on the heel, a nod to his round-the-clock training with his dad. The tongue tag and insoles feature his logo. Released on October 1, 2023, for $120 retail.