The New Balance 740 trainers are designed for individuals seeking a blend of classic athletic style, everyday comfort, and durable construction. They deliver a reliable fit and cushioned support for daily wear, drawing on New Balance's rich heritage. While excelling in casual comfort and style, their running-inspired design is optimized for light activity and urban exploration rather than high-performance sports.
Breathable Mesh & Stitched Synthetic Upper: Provides ventilation for comfort and durable support, combining classic aesthetics with modern material performance.
Cushioned ABZORB Midsole: Engineered by New Balance to absorb impact through a blend of cushioning and compression resistance, offering superior comfort for prolonged wear.
Durable Rubber Outsole: Designed for reliable traction and longevity, suitable for various urban surfaces.
Reflective Details: Enhances visibility in low-light conditions, adding a functional safety aspect to the design.
Signature 'N' Logo: Iconic New Balance branding prominently displayed on the sidewalls, signifying quality and heritage.
Running-Inspired Heritage Design: Blends classic athletic aesthetics with modern comfort features, making them a versatile choice for everyday style.
Exceptional Daily Comfort: ABZORB cushioning provides excellent shock absorption for long periods of walking or standing.
Durable Construction: High-quality textile, synthetic, and rubber materials ensure longevity and resilience to everyday wear.
Versatile Style: The classic, running-inspired design with Castlerock, Slate Grey, and Silver Metallic accents makes them easy to pair with various casual outfits.
Good Traction: The robust rubber outsole offers reliable grip on a range of surfaces.
Breathable Upper: Mesh elements help keep feet cool and comfortable.
Not for High-Performance Running: While running-inspired, these trainers are best suited for casual wear and light activities, not intense athletic training.
Specific Care Requirements: Textile and synthetic materials may require specific cleaning methods to maintain their appearance and integrity over time.
Info needed: [Limited weather resistance in heavy rain]
Exceptional Daily Comfort: ABZORB cushioning provides excellent shock absorption for long periods of walking or standing.
Durable Construction: High-quality textile, synthetic, and rubber materials ensure longevity and resilience to everyday wear.
Versatile Style: The classic, running-inspired design with Castlerock, Slate Grey, and Silver Metallic accents makes them easy to pair with various casual outfits.
Good Traction: The robust rubber outsole offers reliable grip on a range of surfaces.
Breathable Upper: Mesh elements help keep feet cool and comfortable.
Not for High-Performance Running: While running-inspired, these trainers are best suited for casual wear and light activities, not intense athletic training.
Specific Care Requirements: Textile and synthetic materials may require specific cleaning methods to maintain their appearance and integrity over time.
Info needed: [Limited weather resistance in heavy rain]
The New Balance 740 trainers are engineered for everyday versatility and comfort. The cushioned ABZORB midsole is the core of their performance, effectively absorbing impact from steps, making them ideal for:
Daily Commuting: Provides sustained comfort for walks to work, public transport, or navigating city streets.
Casual Outings: Perfect for errands, social gatherings, or simply relaxing, offering a stylish yet understated look.
Light Walking and Urban Exploration: The durable rubber outsole offers reliable grip on pavements, park paths, and various urban terrains. The breathable mesh upper helps maintain foot comfort during extended periods.
Low-Light Visibility: Reflective details subtly enhance your presence in darker conditions, such as early morning or evening walks.
These trainers merge a vintage athletic aesthetic with practical modern comfort, ensuring your feet feel supported and comfortable throughout your day. They are not built for competitive sports but excel in providing reliable support and classic style for a broad range of casual scenarios.
Your New Balance 740 trainers require no complex setup. Simply unbox, loosen the laces, slip them on, and adjust the lacing for a comfortable, secure fit. Ensure your socks are comfortable and don't bunch to prevent friction.
Sizing: These trainers are sized for adults, specifically UK size 6. New Balance sizing typically runs true to size, but refer to a New Balance size guide for precise measurements if unsure.
Wear: Designed for pairing with casual attire, including jeans, shorts, athletic wear, and chinos. Their classic grey colorway with metallic highlights offers broad compatibility with various wardrobe choices.
Activity: Best suited for daily wear, walking, and light recreational activities. Not recommended for high-impact sports or extreme weather conditions.
To ensure the longevity and appearance of your New Balance 740 trainers:
Spot Clean Regularly: Use a soft brush (like an old toothbrush) or a clean cloth to gently remove dirt and debris from the upper and sole after each wear.
Mild Cleaning Solution: For tougher stains, mix a small amount of mild soap (e.g., dish soap) with lukewarm water. Dip a soft cloth or brush into the solution and gently scrub the affected areas. Avoid saturating the materials.
Clean the Outsole: Use a stiffer brush (if available) to remove dirt and pebbles from the rubber outsole.
Rinse (Gently): Wipe off any soap residue with a clean, damp cloth.
Air Dry: Crucially, always air dry your trainers. Place them in a well-ventilated area away from direct sunlight or artificial heat sources (like radiators or dryers), as extreme heat can damage materials and adhesives. You can stuff them with paper towels or newspaper to help absorb moisture and maintain their shape.
Avoid Machine Washing: Machine washing is strongly discouraged as it can compromise the materials, adhesives, and overall structure of the trainers.
Deodorize: To prevent odors, air out your trainers after each use. You can also use shoe deodorizers or sprinkle a small amount of baking soda inside when not in use.
Storage: Store them in a cool, dry place when not in use. Avoid damp or humid environments.