Wella Illumina Color is an innovative and patented hair colour technology that protects the hair surface, leaving it smooth and clear. This allows light to penetrate deep into the hair, making the colour pigments glow and transforming your hair into something magical. Illumina Color offers 100% grey coverage and vibrant, attention-grabbing colour. Experience hair that feels healthier than ever before. Available in 38 shades for easy colouring and versatile results.