The Sony XR77A80LU represents the pinnacle of Sony's television technology, offering a 77-inch 4K OLED display that delivers unparalleled picture quality and immersive viewing experiences. This Google Smart TV integrates cutting-edge technologies with smart features, providing not only breathtaking visuals but also a seamless and intuitive user interface for accessing content and controlling your smart home devices. At the heart of the XR77A80LU is Sony's revolutionary XR Cognitive Processor, designed to mimic the way humans see and hear, ensuring that every scene is optimized for the utmost realism and depth. The processor analyzes and processes data in real time, enhancing the colour, contrast, and clarity of the image, while OLED technology ensures true blacks and a vibrant colour spectrum, bringing every scene to vivid life. The 4K OLED display is enhanced with High Dynamic Range (HDR) technology, offering a wider range of brightness and contrast that makes the picture even more immersive. Whether you're watching a fast-paced action movie, a live sports event, or streaming a series, the XR77A80LU delivers content with precision and a level of detail that makes every moment feel alive. With Google TV, this smart TV offers an easy-to-navigate platform that brings together movies, shows, live TV, and more from your favourite apps and subscriptions. The voice search functionality, powered by Google Assistant, allows for easy content discovery and control of smart home devices, making the XR77A80LU not just a television but a central hub for your connected home. Bring the cinema home in bright. beautiful detail. This is the Sony BRAVIA A80L OLED TV.From the latest Hollywood blockbusters to classics. everything on the A80L is incredibly realistic. We've paired our stunning new OLED panel with XR OLED Contrast Pro to boost the colour and contrast like never before. and it's this juxtaposition of rich colour and crisp. true blackness that makes the important elements stand out.Even if you're watching the darkest of thrillers. you won't miss a thing with our Cognitive Processor XR enhancing pictures in the same way your eyes focus in real-life. so you can see what's lurking in the deep shadows or behind those dazzling lights. Our Acoustic Surface Audio + technology turns the screen into a speaker. and when sound comes directly from what's happening on-screen. your entire entertainment experience is more immersive.You can even take your set-up to the next level with the Acoustic Center Sync feature and a compatible Sony soundbar.The sophisticated design and Metal Flush Surface Bezel will harmonise with any interior. and the 3-way TV stand offers ultimate flexibility.Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA TV owners. you'll gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics. watch in Pure Stream (the highest in streaming quality). enjoy the largest available collection of IMAX Enhanced movies. and be treated to behind-the-scenes Studio Access. Choose 10 movies to redeem in up to 4K HDR quality. and enjoy 24 months of unlimited streaming.Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction. Black Equaliser. Crosshair (available in six different styles). and Custom Screen. which allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!You'll access 700.000+ movies and TV episodes from across your streaming services on this Google TV. and everything is organised into topics and genres to suit your personal interests.You can even save up to 32% more energy with our TV! Our new Eco Dashboard puts all of your eco settings in one place that's intuitive and user-friendly. so you can save energy without hassle or jargon.*BRAVIA CAM is included. inviting you to enjoy video chats on the big screen. and more.Crunchyroll - the largest anime streaming service in the world - is included on the A80L too. With a vast library of anime. manga. and other original content. movies and shows are translated and subtitled or dubbed. so you can enjoy in a variety of languages.