LG OLED B4 77 4K Smart TV 2024. LG SELF-LIT OLED technology offers perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details for an astonishing viewing experience. Enjoy uncompromised picture quality at any viewing angle, with less eye fatigue thanks to flicker-free technology and certified low blue light levels. The new 8 AI Processor intuitively ensures optimised picture and sound quality, delivering image enhancement through AI Super Upscaling and upscaling audio for a more cinematic experience. LG's webOS smart platform hosts a huge variety of the best streaming services and is controlled with the LG Magic Remote with voice control support. Enjoy upgrades to the latest version for five years. The LG OLED B4 delivers the ultimate at-home cinema experience with laser sharp pictures, crystal-clear sound, and perfect black levels. Dolby Vision and Filmmaker Mode provide film experiences with incredible colour and contrast, while Dolby Atmos injects awe-inspiring drama with 3D surround sound. Designed for next-generation consoles, the B4 boasts a 0.1ms response time and low input lag, loaded with pro-gaming tools like 4K@120Hz, VRR, ALLM, eARC, G-Sync, FreeSync, Game Optimiser, and HGiG. Experience exceptional realism and intensity with uncompromised picture quality and immersive sound, enhanced by the smoothest motion. Expertly housed in an extremely thin design, the LG B4 TV merges seamlessly and elegantly into any space. OLED Care Technology ensures optimal performance for years to come. Pair with a compatible LG Soundbar for enhanced sound and a seamless connected experience using WOW Orchestra and WOW Interface.