L'Oréal Professionnel Majirel Permanent Hair Colour is an iconic hair colour range that unleashes creativity with over 100 on-trend shades. It provides 100% white coverage and up to 3 levels of lift, delivering rich and intense colour from roots to ends. Enriched with Incell and Ionene G, it leaves hair 45% more conditioned, glossy, and soft to the touch. The packaging is now stylish, recyclable, and colour-coded for convenience. Average development time is 35 minutes, dependent on hair treatment, thickness, length, and quality.