Keep your cool with a brighter, more vibrant blonde! Blonde Revival Shampoo revives instantly your hair for brighter, salon-fresh blonde color. Featuring our new care system for blondes with violet rich pigments, it neutralizes unwanted yellow and brassy tones. Combining our blend of acai and passion fruit oils (rich in antioxidants and essential fatty acids) and Powerful Seaweed Strengthening complex, this shampoo fortifies, hydrates, and nourishes the hair fiber, leaving hair more hydrated, stronger, and softer, visibly healthier, and shinier. Blonde Revival Shampoo was formulated for a rotation therapy. Integrate Blonde Revival into your routine, alternating with another shampoo/conditioner routines: For damage repair - alternate with Botanical Repair. For moisture - alternate with Nutriplenish. For thinning hair - alternate with our scalp care. 97% Naturally derived. Vegan. Cruelty Free. Silicone-Free and Sulfate-Free. Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with Blonde Revival Purple Toning Conditioner. Toning results can vary. TOP TIP: For extra lather, first shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo. Neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. Low-lather shampoo developed to maximize toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair. Revive the look of salon-fresh blonde color by helping to neutralize brassy yellow tones for an illuminated, beautiful blonde result. Low-lather blonde toning shampoo developed to maximize toning benefits while cleansing hair. This purple shampoo has a sulfate cleanser-free formula, gently cleanses without stripping hair. Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with Blonde Revival Purple Toning Conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use: Reawakens salon-fresh blonde color – This shampoo for blonde hair has violet rich pigments which help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand. Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy. 97% naturally derived. Ideal for blonde, grey or naturally silver hair. Vegan. Cruelty free. Sulfate-cleanser free. Silicone free. Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood. When compared to Aveda Blue Malva.