Refresh your hair colour with the L’Oréal Professionnel Serie Expert Silver Shampoo for Grey, White or Light Blonde Hair. Formulated to protect the vibrancy of your locks, the shampoo features magnesium to help combat yellow tones, promoting a clarified and radiant result.The purple shampoo transforms into a gentle lather, featuring expert toning properties to help neutralise the appearance of brassiness. For a deeply nourishing treatment, the shampoo is designed to protect the hair fibre while offering a revitalised, healthy-looking colour. Formula helps deliver anti brassiness toning results whilst nourishing and protecting the hair fiber, giving a boost of shine on grey, white or light blonde hair. Contains a neutralising system, enriched with magnesium and anti-yellowing agents. Helps to counteract those unwanted brassy tones. Show off your natural grey, white or light blonde hair with L'Oreal Professionnel Serie Expert Silver Shampoo, this toning purple shampoo neutralizes the hair. Enriched with magnesium and anti-yellowing agents, helps counteract those unwanted brassy tones. The deep purple shampoo helps to neutralize these tones and softens the feel of hair. Please note: This product contains colouring agents, follow product instructions carefully.