The New Balance 740 trainers, inspired by classic 2000s running silhouettes, are designed for individuals seeking a blend of retro style and modern comfort for casual wear. They offer excellent cushioning and traction for daily urban use, though the white colorway may require frequent cleaning to maintain its pristine look.
2000s Running Silhouette: A design homage to early 2000s athletic footwear, providing a retro aesthetic and distinctive look.
Breathable Mesh Upper with Overlays: Features an open knit mesh for ventilation, complemented by two-tone and angular synthetic overlays for both style and supportive wear.
ABZORB Cushioning: Integrated into the segmented insole, ABZORB technology provides superior shock absorption and compression resistance for lasting comfort throughout the day.
Grippy Rubber Outsole: Engineered to offer reliable traction on various urban surfaces, ensuring stable footing and confident movement.
Classic Lace Fastening: A traditional lacing system allows for a secure, customizable, and adjustable fit.
Reflective Details: Subtle reflective accents enhance visibility in low-light conditions, adding a functional safety element.
Signature TPU 'N' Logo: The iconic New Balance 'N' logo on the sidewalls provides brand authenticity and an additional stylish detail.
Retro-Inspired Style: Offers a distinct 2000s aesthetic that stands out in casual fashion.
Enhanced Comfort: ABZORB cushioning delivers excellent shock absorption for all-day wear.
Reliable Traction: The grippy rubber outsole provides good stability on streets and urban surfaces.
Breathable Design: Open knit mesh upper helps keep feet cool and comfortable.
Versatile for Casual Wear: Easily pairs with a wide range of casual outfits and scenarios.
Maintenance for White Color: The white colorway is prone to showing dirt and requires regular cleaning to maintain its pristine appearance.
Not for Performance Running: While inspired by running, these are primarily designed for casual use, not high-intensity athletic activities.
Material Durability: The textile and synthetic upper, while durable for casual wear, might not withstand extreme abrasion as well as some other materials.
Retro-Inspired Style: Offers a distinct 2000s aesthetic that stands out in casual fashion.
Enhanced Comfort: ABZORB cushioning delivers excellent shock absorption for all-day wear.
Reliable Traction: The grippy rubber outsole provides good stability on streets and urban surfaces.
Breathable Design: Open knit mesh upper helps keep feet cool and comfortable.
Versatile for Casual Wear: Easily pairs with a wide range of casual outfits and scenarios.
Maintenance for White Color: The white colorway is prone to showing dirt and requires regular cleaning to maintain its pristine appearance.
Not for Performance Running: While inspired by running, these are primarily designed for casual use, not high-intensity athletic activities.
Material Durability: The textile and synthetic upper, while durable for casual wear, might not withstand extreme abrasion as well as some other materials.
The New Balance 740 trainers excel as a stylish and comfortable option for everyday casual wear. Their 2000s running inspiration makes them ideal for creating retro-sporty outfits, perfect for city strolls, weekend outings, or simply running errands. The ABZORB cushioning system significantly reduces impact, making long periods of walking more comfortable and less fatiguing. The grippy rubber outsole ensures stable footing on paved surfaces, sidewalks, and light urban trails. The breathable mesh upper keeps your feet feeling fresh, which is a key benefit during warmer weather or extended periods of wear. While visually rooted in running heritage, their primary function is fashion and comfort, rather than high-intensity athletic performance. They are a reliable choice for anyone looking for a distinctive, comfortable, and versatile shoe for their daily casual rotation.
Your New Balance 740 trainers come ready to wear. Simply unbox, adjust the classic lace fastening to your desired snugness for a secure and comfortable fit, and you're set. Ensure laces are tied securely to provide optimal support and prevent tripping hazards.
These trainers are designed for casual styling and pair well with a wide range of everyday apparel. Think jeans, shorts, joggers, and casual skirts or dresses. They are suitable for urban environments, light walking, and daily activities. They are not recommended for rigorous athletic training or harsh outdoor conditions.
Cleaning: Due to the white colorway and mesh/synthetic upper, regular cleaning is recommended.
Remove loose dirt with a soft brush (e.g., an old toothbrush).
Mix a small amount of mild soap (like dish soap or laundry detergent) with warm water.
Dip a soft cloth or sponge into the soapy water, wring out excess, and gently scrub the upper, paying attention to stained areas.
For tougher stains, a shoe cleaner specifically designed for mesh and synthetics can be used.
Wipe clean with a damp cloth to remove soap residue.
Stuff the shoes with paper towels or newspaper to help them retain their shape and absorb moisture.
Air dry at room temperature, away from direct heat or sunlight. Do not put in a washing machine or dryer.
Odour Control: If odours develop, remove insoles and air them out. Shoe deodorizers or baking soda sprinkled inside can help absorb moisture and neutralize smells.
Storage: Store your trainers in a cool, dry place away from direct sunlight to prevent material degradation and discolouration.