This intensive treatment from Aveda instantly strengthens and repairs hair, building bonds for deep nourishment. Formulated with added butters and twice the amount of plant lipids, it leaves hair visibly healthier, softer, and shinier after just one use. Designed for deep conditioning, it's suitable for all hair textures, from medium to thick. The vegan and cruelty-free formula instantly transforms hair, leaving it smoother and shinier while strengthening it to protect against future damage. It works by repairing damage across all three key layers of the hair fiber (F-layer to cortex). The rich, buttery crème formula provides deep conditioning and detangles hair, preventing breakage and leaving it with a luxurious slip. Infused with Aveda's signature pure-fume™ aroma, featuring certified organic ylang-ylang, rose, and marjoram, this masque is 94% naturally derived and safe for color-treated and chemically processed hair. To use, apply to damp hair after shampooing, leave on for 2-5 minutes, and rinse thoroughly.