Experience the future of entertainment with the Sony BRAVIA 3 43" 4K Ultra HD Smart Television. This TV offers a quantum leap in picture quality with four times the resolution of traditional HD, bringing every scene to life with remarkable clarity and detail. Immerse yourself in stunning visuals that showcase even the finest details, transforming every viewing experience into something extraordinary. **Google TV:** Your Personal Entertainment Hub Google TV makes your TV smarter and more intuitive than ever. It seamlessly integrates movies, shows, live TV (where available), and your favorite apps into a single, personalized experience. Explore an expansive universe of content tailored just for you with smart recommendations based on your viewing history and interests. Plus, with voice-activated commands, you can effortlessly search for shows, control smart home devices, and more, making your entertainment experience effortless and convenient. **Dolby Atmos:** A Revolution in Sound Dolby Atmos brings sound to life like never before. By creating a multidimensional soundstage, it allows audio to move around you in all directions, creating an experience that is both immersive and lifelike. Whether it’s the intense roar of a car chase, the subtle rustling of leaves, or a dramatic explosion, Dolby Atmos reproduces every sound with precision and clarity, putting you in the middle of the action. **Auto-Low Latency Mode (ALLM):** Ultimate Gaming Performance Gamers rejoice! Auto Low Latency Mode (ALLM) automatically optimizes the TV’s settings to give you the smoothest, lag-free gaming experience. With ALLM, the TV adjusts its latency based on your game or activity, ensuring seamless performance whether you're playing fast-paced action games, watching a movie, or video chatting. It’s the perfect companion for the ultimate gaming session. **XR Triluminos Pro:** Colour That Pops XR Triluminos Pro takes your viewing experience to new heights with its ability to display vibrant, true-to-life colours. With advanced colour mapping technology, it enhances the richness and accuracy of every hue on your screen—from the brightest reds to the deepest blues. Whether you’re watching a movie, playing a game, or streaming your favorite shows, you’ll be immersed in a spectrum of colour that looks breathtakingly real. **Bringing It All Together** These advanced features—from 4K Ultra HD, Google TV, and Dolby Atmos to Auto Low Latency Mode (ALLM) and XR Triluminos Pro—come together to create a next-level entertainment experience. Whether you're watching the latest cinematic release, playing your favorite game, or enjoying a streaming session, every detail is crafted to bring you closer to the action with impeccable clarity and immersion. **Good to know:** - Enjoy brilliant contrast and more detail in every scene with Dolby Vision HDR content. - Films feel super immersive thanks to Dolby Atmos and DTS:X surround sound technology. - Google TV gives you access to over 40,000 movies and TV shows and over 10,000 apps and games. - Control the TV - or your smart home - using your voice with Google Assistant. - Game Menu puts your settings in one place and you can stream Playstation games to your TV. *Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third-party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.*