This heat-activated, silicone-free styling cream transforms naturally curly and coily hair textures into smooth, sleek styles, without permanently altering curl pattern. Fights frizz and blocks humidity until your next wash day. The conditioning heat styling cream nourishes and protects during a blow out or silk press. The 100% vegan frizz control formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair shiny, and smoother and sleeker for longer. Creates smooth, shiny and protected hair. Usage: On damp hair, apply to clean, towel dried, detangled hair. Distribute throughout, blow dry and follow with flat iron for perfectly sleek perfection. The Aveda Smooth Infusion Perfectly Sleek Heat Styling Cream protects hair from high heat styling such as straightening or a silk press, leaving a beautiful shine as naturally coiled or curly hair is straightened. The vegan formula contains Kalahari melon seed oil, rich in fatty acids to keep hair hydrated, which is essential before high heat. The cream also fights against humidity, it forms a plant polymer shield over each hair strand to repel water in humid climates. The Aveda Smooth Infusion Perfectly Sleek Heat Styling Cream respects the beauty of naturally coily, curly hair, whilst allowing you to safely experience sleek straight hair styles. The cream is hydrating without feeling heavy thanks to the vegan blend of botanical oils, keeping frizz at bay, allowing you to fully enjoy a straightened hair '˜do. The Styling Cream can be used before a silk press and at-home home straighteners. The formula keeps curly hair sleek with no frizz even in humid conditions. The Best Way To Use It: Apply the cream to damp hair, working all over your hair for full protection. Blow dry and straighten for frizz-free locks. Aveda is Leaping Bunny Certified and a vegan haircare brand. Every product is made using wind or solar power and is housed in recyclable designs. Values: Vegan. Cruelty-free.