Experience longwearing colour with this Practically Permanent Lip Stain Marker, a modern take on a traditional lip stain that offers a natural finish with a comfortable, non-drying feel and stays in place whatever your lips are up to. In an independent study of 32 consumers, 100% said the product did not bleed or run, 97% said the product allowed for easy, targeted application, 94% said the product was virtually weightless and remained comfortable throughout wear, and 94% said the product provided rich color payoff.