Revlon Professional Revlonissimo Colorsmetique Permanent Hair Dye for Women. Achieve a long-lasting vibrant colour, cover grey hair, or completely change your hair colour with this permanent hair dye. It provides an intense colour shade and vibrant shine that won't gradually wash out or fade. The pigments penetrate deep into the hair fibre for a long-lasting effect, extended washing out time, and perfect grey hair coverage. This colour also nourishes and hydrates hair, adds shine to matte hair, and is for professional use. The new technology combines a successful colour formula with new treating agents to care for and protect hair during colouring. Formulated as if it contains a hair mask, it provides intense, long-lasting shine, making hair 8 times shinier and twice as resistant to breakage compared to before colouring bleached hair. It offers up to 100% grey hair coverage. For best results, use with Revlon Revlonissimo Creme Peroxide.