Goddess Kiera Underwired Full Cup Bra - 44H - Purple

The main benefit is its ability to provide excellent forward shape and lift with a flattering V-neck plunge design, all while offering comfortable wear through its limited stretch straps and soft simplex cups.

This bra must be hand washed only in cool or lukewarm water with a mild detergent. Do not wring or tumble dry.

Yes, the three-section silky soft simplex cups provide a smooth profile, making it suitable for wearing under t-shirts and other fitted clothing.

It refers to a bra design with a lower center gore and cups that angle inwards, creating a deep V-shape at the neckline. This is flattering and suitable for lower-cut tops.

A 2-hook fastening is available for band sizes 38-42 (with corresponding cup sizes E-H). A 3-hook fastening is provided for all other sizes, offering a more secure fit for larger bands.

Tumble drying can damage the bra's components, such as the straps and underwire rings, due to the heat. This damage could lead to them breaking or losing their shape and support.

The side panel is incorporated into the cup design to help gently guide the bust tissue towards the front, enhancing forward shape and providing additional lift.

Ensure you have selected the correct band and cup size. The band should sit comfortably level on your back, and the cups should fully contain the breast tissue without spilling. Adjust the straps for optimal fit.

Check that the straps are adjusted correctly. If they continue to slip, the band may be too loose, or the bra may need to be replaced if it is old and stretched out.

This can sometimes happen if the bra is the wrong size or shape for you, or if the underwire has become bent. Ensure the underwire channels sit flat against your ribcage. If the wire is bent, the bra may need to be replaced.

Ensure you are following the hand wash only and no tumble dry instructions carefully. Use a mild detergent and avoid harsh rubbing or wringing.