New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing arch supports and custom orthotics. They gained popularity for their supportive footwear, which helped athletes improve performance. Over the decades, New Balance expanded its product line to include athletic shoes for various sports and casual wear, known for their blend of comfort, style, and performance. The 2002R model is a contemporary take on a classic running shoe, featuring advanced cushioning technology and a retro-inspired design.